Factory Tours

Factory Tours USA

Celebrating American Imagination and Industry!

Factory Tours USA

IMPORTANT: Always call the business before going to take the factory tour. We try and keep our data s up-to-date as possible but you should always check first.

Print This Page
Company
Gluek Brewing
219 Red River Av. N., Cold Spring, MN   56320
Map Location           Latitude: 45.458254   Longitude: -94.429184
Click here to go to the company web site

Description
In 1857 on the bank of the Mississippi River in an area, which would someday be known as Minneapolis, German immigrant Gottlieb Gluek started the Mississippi Brewing Company. Soon the name was changed to the Gluek Brewing Company, and by 1964 became Minneapolis's oldest continuously operated business.

In 1858 the company brewed 3,996 barrels of beer and by 1901 the annual capacity of 150,000 barrels, which was second only to the two "giants" the Minneapolis Brewing Company (later Grain Belt Brewery) and the Theo. Hamm Brewery of St. Paul, each with capacities of 500,000 barrels.

The earliest mode of delivery was by horse-drawn wagon, which limited the geographic area that could be served. Prior to Prohibition, 95 percent of Gluek sales were in the city of Minneapolis. The Gluek Company maintained a stable of huge horses hauling a mammoth beer wagon full of barrels of the golden brew. There were 110 of those horses during their heyday. Those sleek, powerful teams of Percheron draft horses, the early trademark of the brewing industry, soon gave way to trucks. They reappeared on city streets during WWII when company vice president Arthur Gluek put them back to work to conserve gasoline and rubber for the war effort.

Gottlieb Gluek worked hard to keep his dream going and growing. Even a fire in March of 1880 that gutted the brewery could not stop his dream from happening. Luckily no life was lost but the brewery was insufficiently insured and the Gluek family took a $20,000 loss. It was never officially determined how the fire started. But, notwithstanding the reservations of others, the brewery Gottlieb Gluek rebuilt was larger and more modern than its predecessor, and it was rebuilt entirely with Gluek family funds. The real cost of the tragedy, however, was much greater. The strain of the loss and the effort to rebuild the plant probably contributed to the unexpected death of it's founder in October of that year at the age of fifty-two.

By 1920 of the 114 breweries that started between 1878 and 1920, 51 had survived, only to be devastated in the 1920 "noble experiment" of Prohibition. During that period Gluek did what many other breweries did, turned to "near beer" and soft drinks along with other products. But nearly half of the Minnesota breweries would not survive to celebrate the Repeal.

When Prohibition ended April 7, 1933, Gluek went back into production. Alvin Gluek, then plant superintendent, was concerned about their customers and told the local press that "police protection will be necessary if the lame and the halt are not to be trampled underfoot, and fenders and running boards of family automobiles are not to be squeezed and bumped."

Gluek kept pace with technology, first by using one-way containers (cans) for their beer. Then by introducing a revolutionary new malt beverage called "Stite" a forerunner of today's "light beer". Some drinkers claimed it had a higher than average alcohol content and gained the name of "Green Lightning".

But, grudgingly, in 1964, the Gluek family bowed to economic reality. The venerable old brewery at 20th and Marshall was sold to the G. Heileman Brewing Company of LaCrosse, Wisconsin. And, in the name of progress, it was demolished two years later.

Although it languished in relative obscurity and changed hands more than once, the Gluek Brand "Family of Beers" finally returned home in 1997, ironically just up the road from where Gottlieb Gluek began the legend.

The Gluek Brewing Company of today is much like its namesake, dedicated to brewing the finest beer from the finest ingredients, regardless of cost. The Gluek water source is world famous, bubbling from deep within the crystalline granite of Stearns County, Minnesota. The water, which requires no additional filtration, produces a beer of extraordinary taste and purity.

Hours
We do tours from 9:00am to 4:00pm Monday thru Friday. (No holidays)

Of groups of 5 or more we prefer if they call ahead to make sure we have
enough tour guides.

The tour includes a complete tour of the plant and free samples of our product.

We also have shirts, hats, glasses,
can coolers etc available for purchase.

Please call 320-685-8686 to set
up a tour or with any questions




For site problems or suggestions please use the contact form HERE